The world before Facebook
Let’s start with the definition of social media. One of the most accurate was proposed by Michael Haenlein and Andreas Kaplan. According to it, Social Media are web-based applications based on ideological and technological foundations of Web 2.0, which allow the creation and exchange of user-generated content. What connects social media are: you can create individual profiles that contain text information and multimedia, connect with other users by adding them to or following, send messages to them, post content visible to others on your profile, and interact with other users by liking, commenting, or sharing content.
Facebook is not the first social network in the world. Before it existed, among others, founded in 1995 Classmates.com or created 2 years later SixDegress.com. It is impossible not to mention here also the MySpace created in 2003, a service that enabled users to communicate, make online connections between them and create their own photo galleries and music profiles.
The world after Facebook
Facebook is an online social platform that allows users to create their own profiles, add friends, post, photo and video, communicate with other users, create thematic groups, organize events or advertise products and services offered. It was founded in 2004 by Mark Zuckerberg. Over time, it has become more than just a platform for exchanging opinions and chatting with friends. Today, Facebook is the main communication medium of a significant part of the world. Nowadays, it is difficult to imagine a leading company on the market without its profile there.
Affiliation on Facebook
Facebook offers many different ways to publish active links to other websites. This makes it an ideal solution for people who want to earn money thanks to the solution, which is affiliate marketing. In order to do this, you need to have your own fanpage and a community around it. Active affiliate links can be used in the mentioned social network in several different ways. Creating this type of content takes just a few moments and does not require any additional skills.
The first of the available solutions is to place an affiliate link directly in the content of the post. It is worth making sure that it is only a complement to it - otherwise, it will not encourage users to click on it. An inseparable element of such a post is also a suitable, eye-catching graphic with the right resolution (in the case of this type of content it is usually 1200x628 px). Better click-through will guarantee the presentation of products and services directly related to the subject of the fanpage and the interests of the target group.
Affiliate links on Facebook can also be placed in photo descriptions. It's very simple. Just select an image and use the Add Description function to place an affiliate link and post content next to it .
Another way to make money on Facebook through affiliation is to add affiliate links in comments and private messages. In order for such measures to be effective, they must not be intrusive. Instead, they should respond to questions and requests for recommendations from users.
Affiliate activity on Facebook can also be based on presenting recommended products on thematic groups. Just prepare the content of the post, for example a description of the cosmetic, add its photos and an affiliate link.
Slightly more advanced creators can take advantage of the paid advertising option offered by Facebook Ads Manager and Business Manager. The Ads Manager intuitively guides the user through the entire campaign creation process. The most important element in this case will be placing the affiliate link in the “URL page” field.
How to make Facebook Affiliate activities effective? For this purpose, several important rules must be followed. The presented content should be both professional and attractive to the target group. As the results of the research show, short, maximum 80-character, regularly published posts enriched with an eye-catching photo work best. Link promotion should be a complement to the content, not its main content. To gain the trust of your audience on Facebook, you need to interact with them by asking questions, commenting, and participating on their networks. This is a proven way to activate and engage users. The last key issue is to follow the rules of the partnership program in which it operates. Not every affiliate network allows for promotion on social media.
Does it make sense?
The guarantee of effective affiliate marketing on Facebook is the appropriate selection of influencers, i.e. people acting as experts in a given industry, who to a greater or lesser extent influence the purchasing decisions of a group of consumers. It is worth betting on a few carefully selected creators with a group of trusted, active recipients. Influencers are happy to join affiliate programs for several reasons. These include: Freedom in the way of recommending products, lack of a designated number of publications containing activation links, the possibility of placing them in the presented content in different ways, payment for the effect and lack of deadlines.
A recommendable affiliate platform, which can be used by both large and small creators is Click Hub. The Click Hub platform is a great way to earn on your own terms, without having to leave your home. The Click Hub affiliate platform offers a wide selection of affiliate programs from various industries. With Click Hub, financial settlements can take place in several ways, depending on the user’s preferences. What distinguishes work affiliation with Click Hub are also attractive commissions and quick withdrawal of funds.
Behind the social network, which is Facebook, there is a huge potential when it comes to activities in the field of affiliate marketing. Here, the creators have the opportunity to present promoted products in many different ways. Due to the huge, unflagging popularity of the portal, the chances of reaching a wide audience, and thus - high earnings, are very high here.